3 Womens Adverts....

This first advert portrays women as both objects of the male gaze, and in a more sexualy active role; This is represented through the little amount of clothing worn, as well as this the women within the advert are all slim, and beautiful. It represents the men as more powerul, and dominant, and this in turn is what the women lust after, alongside the mere fact that the male wears lynx.
http://www.youtube.com/watch?v=bw0nMQxqL6s

This advert represents women in a more active role, as it features a women diving; This already represents a social change, as women a re represented as more independent through driving. Furthermore, the women is also represented as the more intelligent sex, by sucessfully proving the males wrong within the advert and parking in a space they thought was a ridiculous concept. The women is also represented as a success through her bussiness like clothes, whereas the males where undermined.
http://www.youtube.com/watch?v=SgBcnHGLWt4&mode=related&search=